I wish I could share this presentation with every man in America. Happy Father's Day!
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Traditionally, organizations approach the Internet with a piecemeal strategy: build a nice website; create ways for people to sign up and donate; add an email service to send messages. Often, the website is built with only secondary consideration given to the core asset, which is the organization’s database. This approach has limited success because the tools are not designed around the core asset. It’s kind of like putting the cart (website) before the horse (your data).
There's a better approach.Read more